Image: Auctionata
Auctionata’s Ferrari-Only sale was held last weekend, on Saturday the 26th of September, and saw 27 Ferraris auctioned to a company record of €4.5 million.
The auction became the company’s highest grossing sale when it achieved sales of €4.5 million across 18 cars.
Leading the sale was a personal favourite – a 1991 Ferrari F40 – which sold for €1,085,660 to reach another Auctionata milestone as the most valuable car that the company has sold.
The ex-Michael Schumacher 1997 Ferrari F310B that we featured saw a hammer price of €850,000 and is currently under conditional sale. There it’s joined by a few other big ticket items, like the 1965 Ferrari 275 GTB/2 Shortnose, which may see the results improve even further.
For more information, read on, or head to the Auctionata website here.
Auctionata achieves multi-million euro result and new company record in first “Ferrari Only” auction
· Highest grossing auction in company history with an overall result of €4.5 million
· Highest auction sale for a Ferrari F40 from 1991 for €1.1 million
On Saturday, September 26, the leading online auction house Auctionata has reached another milestone: In its first “Ferrari Only” livestream auction, 27 selected vehicles from the renowned Italian manufacturer were auctioned off. With an overall result of around €4.5 million, “Ferrari Only” is the highest grossing auction in the history of Auctionata. The highest price of the evening was achieved by a 1991 Ferrari F40, which sold for nearly €1.1 million to a floor bidder in Munich, thereby setting a new record as the most expensive car that Auctionata ever sold (all results including buyer’s premium of 12%).
Auctionata also achieved excellent results with a Ferrari 512 TR, which found a new owner for €199,920 and thus exceeded its estimated price of €160,000 by far. A Ferrari 458 Speciale from 2015 with an estimated price of €240,000 was also highly sought-after and was ultimately sold for €373,184. Moreover, a Ferrari 512 BB from 1977 reached a final price of €434,264, while the keys to a Ferrari 599 GTO from 2011 will be exchanged for €599,760 (all prices including buyer’s premium of 12%). Wolfgang Jochum, Head of the Classic Cars department at Auctionata comments: “The successful outcome of our first “Ferrari Only” auction shows that we have established ourselves in the top segment of luxury cars and that we have reached a new milestone in the history of Auctionata”.
Moreover, with the first “Ferrari Only” auction in Germany, Auctionata broke new grounds with its livestream auction format: Using a split screen technology, the auction was broadcasted live on www.auctionata.com from two separate locations simultaneously: While auctioneer Philipp von Hutten brought down the hammer at Auctionata’s auction studio in Berlin, all of the 27 cars were presented live in a temporary auction room at a helicopter hangar in Munich. The auction show was hosted by Horst Lichter, famous German TV Chef and knowledgeable Ferrari lover, Auctionata co-founder Georg Untersalmberger, and Ferrari expert Zeljko Pape from the local cooperation partner Schaltkulisse, who kept the audience in the physical and virtual auction room highly entertained at all times. In addition to the numerous online viewers, more than 350 potential bidders followed the livestream in the online auction room, while more than 150 participants, among them 13 of the 27 successful bidders, were present in the auction room in Munich.
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